We build brands, insight out.
BRANDS ARE BUILT IN THE LIVING ROOM, NOT IN A BOARDROOM
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we build brands, insight out.
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BRANDS ARE BUILT IN THE LIVING ROOM, NOT IN A BOARDROOM
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BRANDS ARE BUILT IN THE LIVING ROOM,
NOT IN A BOARDROOM
The power of a brand is what resides in the mind, heart & gut of the consumer. At Corefocus we are passionately curious about human behaviour.
We view the world through a cultural lens and identify the codes that drive people to be who they are and behave how they do. Which is why, we start every project with a deep immersion with consumers.
Understanding their behavior, their mindspace and the spaces where our brand can influence their life.
Incidentally, some of the most powerful brands we’ve built are those that have been conceptualized in the living room of our consumers, and not in the boardroom of our client.
we build brands, insight out.
human behaviour
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Decoding human behaviour and finding the visible and invisible drivers that define the way in which consumers behave in relation to the category and our brand.
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we build brands, insight out.
shifting realities
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Identifying how our consumers evaluate our brand and the category vis-à-vis other products that fulfill similar needs.
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Evaluating our proposition on the parameters of clarity and discernibility within the consumers' definition of competition.
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we build brands, insight out.
cultural contexting
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Identifying the collective set of values, ideologies, codes and shifting realities define and shape consumer behaviour in relation to our brand and our offerings.
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